Create a brand mark and visual identity for a principled contract catering business.
Challenge
Creating a brand for contract caterers, that will convey their values, and work within their in-house spaces.
Catermasters work within large organisations, providing high-quality catering services for their staff. As a brand, it needed to convey strong brand values, green credentials and passion for using locally-sourced ingredients.
Solution
A hand-painted wordmark was carefully manipulated and edited to create a ‘reassuring signature’ vector logo that could be used throughout.
Vibrant colours, found in nature, formed the base of the colour palette and were used alongside striking typography to unify the brand feel.
Rebrand poster – internal communications
Brand guidelines
Designed at Burnt Limited