An independent graphic and digital designer. Bringing your ideas to life.

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Avid

Implement a new hotel brand across a suite of materials for an internal learning programme.
Catermasters

Create a brand mark and visual identity for a principled contract catering business.
IHG Responsible Procurement

Simplify and explain what responsible procurement is, for a global audience, to meet business goals.
Memo

Designing a memorial app for the social media generation.
Williams F1

Rebranding a historic British Formula 1 Team in a timeframe that felt as fast as the sport!
Zoo

Design and artwork a 360-page visual arts magazine, showcasing emerging and established talent.

Services

I’m dedicated to helping you connect with your audience, whether it’s through a brand refresh, print or digital platforms.

Branding

My expertise in branding covers everything from strategy development to design execution, with a track record across diverse sectors including Formula 1 and startups.

Digital

In the digital space, I’ve designed eLearning modules, interactive documents and magazines, and websites. Always putting the user first and making sure their experience is top-notch.

Print

I specialise in creating a range of communication materials, including those tailored for learning and workshops. My experience also includes editorial design for magazines and attention-grabbing corporate brochures.

The Process

Research and exploration

To kick things off, I dive into understanding your project’s goals, target audience, and competitive landscape. This involves chatting with stakeholders, looking into market trends, and discovering what your competitors are up to. Then I can explore creative ways to set you apart from the crowd.

Concept development

Once I’ve got a solid grasp of what we’re aiming for, it’s time to get those creative juices flowing! I brainstorm design ideas and refine them to match your objectives and audience. Visuals, sketches and prototypes help us all to visualise what will work best for your project and your audience.

Design execution and refinement

With the winning idea in hand, I roll up my sleeves and start turning it into a reality. At this stage, I can craft a design that looks great and communicates your message effectively. And the best part? I’m all ears for your feedback along the way, making tweaks and adjustments until we’ve nailed it.